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June 17, 2021
June 17, 2021

The Parleh Expands with a Team of Creators Poised to Make Betting Easy for Canadian Sports Fans 

TORONTO (June 17, 2021) – With the legalization of individual event wagering around the corner in Canada, The Parleh is ready to lend a hand to sports fans. The voice of the sports betting industry in Canada is introducing today a dynamic team of sport fans/video hosts who are making wagering fun and easy.

“This is an exciting time for Canadian sports fans with single-sport betting about to be given the green light across the country. However, there has also been a lot of confusion with an influx of noise and new platforms all looking to grab market share,” said Mark Silver, CEO and Founder, Parleh Media Group. “We have pulled together a team of real sport fans who are also amazing content creators. No Vegas insiders here, just a ton of passion, excitement and slew of hot takes so that Canadians can navigate the landscape, play along and, hopefully, win!”

The Parleh hosts, who come from across the country, share their unique perspectives on sports. Their Parleh picks and highlights (each under 90 seconds) are available across TikTok, Instagram, Twitter, Facebook and LinkedIn.

The Parleh is not stopping with its starting four. The platform is actively recruiting more hosts to join the team with plans to add dozens of creators to the roster in the coming months. 

“There’s a deep pool of knowledgeable and engaging sports fans across the country and we’re looking for people with passion, a sense of humour and savvy about betting and telling stories,” Silver said. “There’s also an opportunity for the creators to grow under the mentorship of one of our co-founders, Kevin Kennedy, who’s had much success developing talent under his Homestand Sports Talks umbrella.”

The Parleh debuted earlier this year and has quickly become an important voice in Canada’s sport community by helping business leaders across sports, media and gaming better understand and participate in the complex sports betting landscape. The weekly Parleh newsletter and the Clubhouse app sessions have attracted thousands of subscribers and followers.