Parleh Media Group welcomes broadcaster James Sharman as Head of Soccer Content

Parleh Media Group announced today that popular Canadian soccer broadcaster James Sharman has joined the company as an investor and new Head of Soccer Content. 

In his new role, Sharman will oversee The Parleh’s extensive slate of soccer content that includes daily picks videos and feature shows. The charming UK-born footy pundit will also host The Parleh’s new Soccer Sports Betting Show giving fans a unique perspective on all aspects of the global game. Sharman will share his unique take on the best odds, matches and in-game wagering. 

The Soccer Sports Betting Show will be syndicated internationally across The Parleh’s partner platforms.  

“James's passion and insights on the game are unmatched. He has an incredible ability to connect with fans on all levels,”said Mark Silver, Founder and CEO of Parleh Media Group. “With soccer poised to become one of the top sports for wagering in North America, we are doubling down on our soccer content strategy. Having James' creative ideas and insightful perspectives will be a huge benefit to sports fans and Parleh partners. We’re thrilled to have him as part of the Parleh leadership team.”

Sharman, who also becomes an investor in Parleh Media Group, became one of the foremost voices in Canadian soccer media over the past 25 years during his time at Sportsnet, OneSoccer, Fox Sports and The Score. He has covered men’s and women’s games at all professional and international levels including FIFA World Cup tournaments, the UEFA EURO Championship, UEFA Champions League, Olympics, MLS, CONCACAF Champions League and more. 

Sharman joins Parleh’s robust lineup of soccer creators that includes reporter/editor Michael Singh - whose coverage of Toronto FC on theparleh.com is a must-follow - and passionate soccer journalist Sara Poraria. Overall, the expanded soccer content will have a heavy focus on all major North American and European leagues with extensive coverage surrounding the men’s and women’s FIFA World Cup tournaments.  

“I continue to be amazed by the remarkable growth, and the leadership team's commitment to producing a large volume of unique, high-quality content,” said Sharman. “The Parleh platform is incredibly well positioned as sports media and sport betting continues to converge. I am looking forward to working with their talented network of creators and taking our footy coverage to an exciting new level.”  

The Parleh Media Group launched last year as legalization of sports wagering began to sweep across the United States and Canada. The focus of the company is to support sports and media properties by delivering entertaining and easy-to-understand betting-related content to engage audiences, and support customer acquisition. 

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