A new owner for Score Media and Gaming Inc.

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August 5, 2021
Steve McAllister
August 5, 2021

We have sports betting news of the knock-me-over-with-a-feather kind this morning. But it’s really no surprise with theScore’s track record of bucking the odds.

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Score Media and Gaming Inc. @theScore_IR

Penn National Gaming to Acquire Score Media and Gaming, Creating North America’s Leading Digital Sports Content, Gaming and Technology Company

Penn National Gaming to Acquire Score Media and Gaming, Creating North America’s Leading Digital Sports Content, Gaming and Technology Comp…Penn National Gaming, Inc. (Nasdaq: PENN) (“Penn National” or the “Company”) and Score Media and Gaming, Inc. (TSX: SCR; Nasdaq: SCR) (“theScore”) announced today that they have entered into a definitive agreement whereby Penn National will acquire theScore, a leading digital media and sports bettin…thesco.re

August 5th 2021

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Penn National, which owns Barstool Sports, will pay approximately US $2 billion in cash and stock for theScore with the transaction expected to close in the first quarter of 2022. Score Media and Gaming founder/CEO John Levy and President/COO Benji Levy will be staying on with the “new combined company”.

“We’ve built an innovative, technology-led integrated media and gaming business that has us poised for success across North America, including the highly anticipated upcoming rollout of commercial sports betting in Canada,” said John Levy in a news release. “With Penn’s support, we will continue to invest in building our Canadian operations, growing our footprint and expanding our workforce.”

This morning’s news comes almost nine years after Levy sold The Score television network to Rogers. That acquisition excluded theScore’s digital media business, which has worked out very, very well for the Levy family.